Look like what you charge.
Brand identity and strategy for lifestyle and founder-led companies charging premium prices, or getting ready to.
1M+
views, zero ad spend, one campaign I built from nothing.
150+
Brands proven
“Working with another creative can be difficult because you're constantly trying to explain something that exists more as a feeling than a sentence. Fajoby was unusually good at translating that feeling into a coherent visual system. There was a genuine point of view behind the work, which I appreciated.”
“Our biggest issue was consistency. Everyone on the team was designing, writing and communicating the brand differently. Fajoby built a system that finally gave everyone a common language. Six months later, our content is faster to produce and, more importantly, actually looks like it belongs to the same company.”
“There was a point during the project where I literally just stared at the screen and said, YES, THAT is the brand. 😭 Fajoby understood the feeling I was trying to create before I even had the words for it. The identity feels expensive, feminine, confident, and very very us. I’ve had people ask who did our branding before they even asked what we sell.”
“Bro just got it 😂. I came in thinking we needed some cool packaging and somehow left with an actual brand. He was annoyingly good at asking, why? every five minutes, but looking back, that was exactly what we needed.”
“I don't know how to explain it properly, but Fajoby has this ability to see the thing you're trying to become before you can articulate it yourself. I gave him a messy collection of references, half-formed ideas, screenshots and voice notes. Somehow he found the thread running through all of it. And then he built the brand around that. That's probably the best way I can describe the experience: he didn't just design what we had. He designed where we were going.””
“I'll be honest, I wasn't convinced we needed to invest heavily in branding at first. I thought our product would speak for itself. This guy changed my mind. He showed me how many opportunities we were losing simply because people couldn't immediately understand what made us different. The branding gave the product a story.”
“Before working with Fajoby, my personal brand looked like five different people had created it. My website looked one way, LinkedIn another, and presentations another. He created an identity that finally feels like me, but the version of me I want people to see when I walk into a room.””
“I initially disagreed with Fajoby on the direction. Completely. 😂 He didn't get defensive or just do what I asked. He walked me through the thinking, showed me why the original direction was limiting us, and eventually I changed my mind. That conversation probably saved us from building the wrong brand.”
“I AM OBSESSED. 😭😭😭 I genuinely don't know how he took everything in my head and made it look THIS good. The packaging, colours, typography, social templates, everything feels like the brand I've been imagining for years. I literally want to redesign everything now.”
“I love David's passion and curiosity he has for these projects. He never looks at it like just another project, but an opportunity to interject new thoughts/life into the world. David, thank you for being an out-of-the-box thinker and using your gift to transform what design can be. He takes his time to get the work right and makes sure that every detail is greeted with full intention." Less”
“I had worked with two designers before David and both experiences were basically tell me what you want and I’ll make it. With David, I didn't have to know exactly what I wanted. He actually helped me figure that out. That was the difference. I stopped feeling like I was managing a designer and started feeling like I had a creative partner.”
“I was scared to spend that much on branding because I’m a small business. But after seeing the work, I understood why good branding matters. Customers started treating the business differently. Even I started taking the business more seriously because it finally looked like the business I had in my head.”
“Working with another creative can be difficult because you're constantly trying to explain something that exists more as a feeling than a sentence. Fajoby was unusually good at translating that feeling into a coherent visual system. There was a genuine point of view behind the work, which I appreciated.”
“Our biggest issue was consistency. Everyone on the team was designing, writing and communicating the brand differently. Fajoby built a system that finally gave everyone a common language. Six months later, our content is faster to produce and, more importantly, actually looks like it belongs to the same company.”
“There was a point during the project where I literally just stared at the screen and said, YES, THAT is the brand. 😭 Fajoby understood the feeling I was trying to create before I even had the words for it. The identity feels expensive, feminine, confident, and very very us. I’ve had people ask who did our branding before they even asked what we sell.”
“Bro just got it 😂. I came in thinking we needed some cool packaging and somehow left with an actual brand. He was annoyingly good at asking, why? every five minutes, but looking back, that was exactly what we needed.”
“I don't know how to explain it properly, but Fajoby has this ability to see the thing you're trying to become before you can articulate it yourself. I gave him a messy collection of references, half-formed ideas, screenshots and voice notes. Somehow he found the thread running through all of it. And then he built the brand around that. That's probably the best way I can describe the experience: he didn't just design what we had. He designed where we were going.””
“I'll be honest, I wasn't convinced we needed to invest heavily in branding at first. I thought our product would speak for itself. This guy changed my mind. He showed me how many opportunities we were losing simply because people couldn't immediately understand what made us different. The branding gave the product a story.”
“Before working with Fajoby, my personal brand looked like five different people had created it. My website looked one way, LinkedIn another, and presentations another. He created an identity that finally feels like me, but the version of me I want people to see when I walk into a room.””
“I initially disagreed with Fajoby on the direction. Completely. 😂 He didn't get defensive or just do what I asked. He walked me through the thinking, showed me why the original direction was limiting us, and eventually I changed my mind. That conversation probably saved us from building the wrong brand.”
“I AM OBSESSED. 😭😭😭 I genuinely don't know how he took everything in my head and made it look THIS good. The packaging, colours, typography, social templates, everything feels like the brand I've been imagining for years. I literally want to redesign everything now.”
“I love David's passion and curiosity he has for these projects. He never looks at it like just another project, but an opportunity to interject new thoughts/life into the world. David, thank you for being an out-of-the-box thinker and using your gift to transform what design can be. He takes his time to get the work right and makes sure that every detail is greeted with full intention." Less”
“I had worked with two designers before David and both experiences were basically tell me what you want and I’ll make it. With David, I didn't have to know exactly what I wanted. He actually helped me figure that out. That was the difference. I stopped feeling like I was managing a designer and started feeling like I had a creative partner.”
“I was scared to spend that much on branding because I’m a small business. But after seeing the work, I understood why good branding matters. Customers started treating the business differently. Even I started taking the business more seriously because it finally looked like the business I had in my head.”
“Working with another creative can be difficult because you're constantly trying to explain something that exists more as a feeling than a sentence. Fajoby was unusually good at translating that feeling into a coherent visual system. There was a genuine point of view behind the work, which I appreciated.”
“Our biggest issue was consistency. Everyone on the team was designing, writing and communicating the brand differently. Fajoby built a system that finally gave everyone a common language. Six months later, our content is faster to produce and, more importantly, actually looks like it belongs to the same company.”
“There was a point during the project where I literally just stared at the screen and said, YES, THAT is the brand. 😭 Fajoby understood the feeling I was trying to create before I even had the words for it. The identity feels expensive, feminine, confident, and very very us. I’ve had people ask who did our branding before they even asked what we sell.”
“Bro just got it 😂. I came in thinking we needed some cool packaging and somehow left with an actual brand. He was annoyingly good at asking, why? every five minutes, but looking back, that was exactly what we needed.”
“I don't know how to explain it properly, but Fajoby has this ability to see the thing you're trying to become before you can articulate it yourself. I gave him a messy collection of references, half-formed ideas, screenshots and voice notes. Somehow he found the thread running through all of it. And then he built the brand around that. That's probably the best way I can describe the experience: he didn't just design what we had. He designed where we were going.””
“I'll be honest, I wasn't convinced we needed to invest heavily in branding at first. I thought our product would speak for itself. This guy changed my mind. He showed me how many opportunities we were losing simply because people couldn't immediately understand what made us different. The branding gave the product a story.”
“Before working with Fajoby, my personal brand looked like five different people had created it. My website looked one way, LinkedIn another, and presentations another. He created an identity that finally feels like me, but the version of me I want people to see when I walk into a room.””
“I initially disagreed with Fajoby on the direction. Completely. 😂 He didn't get defensive or just do what I asked. He walked me through the thinking, showed me why the original direction was limiting us, and eventually I changed my mind. That conversation probably saved us from building the wrong brand.”
“I AM OBSESSED. 😭😭😭 I genuinely don't know how he took everything in my head and made it look THIS good. The packaging, colours, typography, social templates, everything feels like the brand I've been imagining for years. I literally want to redesign everything now.”
“I love David's passion and curiosity he has for these projects. He never looks at it like just another project, but an opportunity to interject new thoughts/life into the world. David, thank you for being an out-of-the-box thinker and using your gift to transform what design can be. He takes his time to get the work right and makes sure that every detail is greeted with full intention." Less”
“I had worked with two designers before David and both experiences were basically tell me what you want and I’ll make it. With David, I didn't have to know exactly what I wanted. He actually helped me figure that out. That was the difference. I stopped feeling like I was managing a designer and started feeling like I had a creative partner.”
“I was scared to spend that much on branding because I’m a small business. But after seeing the work, I understood why good branding matters. Customers started treating the business differently. Even I started taking the business more seriously because it finally looked like the business I had in my head.”
I help brands close the gap between what they charge and what they're worth.
Not with more content, with clarity: on the offer, the presence, and the proof a stranger needs before they say yes. Every brand below walked in underpriced, and none of them walked out that way.
What exactly do I do?
Positioning and messaging are clear enough that your price never needs explaining.
A visual system built for the price you charge now, not the price you used to.
A system built to keep generating proof after the project ends, not a single campaign that stops the day I leave
A site that reads as premium as your price from the first second someone lands on it.
Every project here was built the same way. Clarity first, then everything else.
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