Fashion
Maison Éclat (ME)
Brand Strategy & Identity Design
Dare to Wear ME.
Background:Maison Éclat (ME) is a luxury fashion brand redefining style as raw self-expression. Built for misfits and rebels, ME doesn’t follow trends — it declares identity.
Challenge:Create a bold, unapologetic brand that empowers people to wear their emotions — and dismantle fashion’s rules
My Role
Brand Strategy
Identity Design (Logo, Color, Typography)
Packaging Design
Launch Campaign Creative Direction
The Concept
“ME” represents Maison Éclat — but also yourself.
It’s about identity, rebellion, and emotional power.
My Process
Brand Ideation:
Maison Éclat was built from emotion — not trends. I began by exploring the raw, rebellious spirit behind the brand: individuality, identity, and self-expression. From there, I developed a strategy that redefined luxury as personal power.
The visual identity emerged from this core — fractured typography, emotive colors, and bold textures that embodied the chaos and confidence of being unapologetically yourself. Every touchpoint, from packaging to campaign, was designed to provoke, inspire, and declare ME.
Visual Identity Development
Maison Éclat’s identity blends bold self-expression with grounded elegance. I designed a fractured “ME” monogram to symbolize individuality in its rawest form, balanced by clean, structured typography.
The color palette draws from nature — Earthy Beige for calm authenticity, Rich Brown for strength and depth, and Muted Blue for emotional clarity. Paired with minimalist layouts and textured brushstrokes, the system feels both refined and rebellious — a mirror of the brand’s soul
Typography
Maison Éclat’s typography is rooted in timeless rebellion.
A classic serif serves as the primary typeface — elegant, expressive, and emotionally rich. It gives weight to brand statements, campaign messaging, and packaging with a sense of sophistication and authority.
Supporting it is a clean sans-serif, used sparingly for balance and clarity across labels, navigation, and secondary information. The contrast between the two reflects ME’s core identity: refined, yet radically bold
The Impact
Maison Éclat launched with a distinct voice and a disruptive presence — instantly separating itself from traditional luxury fashion brands.
The brand identity sparked emotional engagement, with early campaign visuals generating strong reactions and shares across social media. The cohesive system empowered the client to confidently roll out across packaging, digital platforms, and press.
Maison Éclat now stands as a bold symbol of personal expression, ready to lead a movement — not just sell fashion.